Try These Categories
What We're Loving Lately
Here's How It's Done
Adjust to
perfectionSee yourself
before and afterCompare color
swatches
Shop All Virtual
If you’ve ever shopped for makeup online, you know just how challenging it can be. Finding the foundation or lipstick shade that complements your complexion can feel impossible from behind a screen. But good news: our virtual try on tool is here to help you pick the right products with confidence.
Yes, virtual makeup is as fun as it sounds. Now you can try on everything from blue eyeliner to red lipstick in a matter of seconds. Experiment with glittery eyeshadow or glamorous contour—without the commitment. After selecting a product to try, either upload a photo of yourself or open the live camera (remember, good lighting is key!). Next, make quick adjustments so the virtual makeup is aligned with your facial features. Then compare color swatches and swipe to see the before and after. Who knew trying on virtual makeup would feel like the real thing?
We know you love an in-store shopping experience, but we’d prefer to skip the hassle (AKA, the makeup remover) and play with multiple beauty looks any time, anywhere. Stick to the classics, or explore the latest trends with our virtual makeup tool. We offer a wide range of cult-favorites from L'Oréal—and now you can try them all on and see for yourself.