ColorKick De-Brassing Shampoo, 8 oz.

4.6 (179)
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Product Details

Web ID: 11993753

ColorKick De-Brassing Shampoo uses a blend of violet and lavender botanical extracts to gently neutralize brassiness on all shades of color-treated, highlighted and natural hair, including silver and gray. Humectants hydrate and detangle hair, while Virtue's proprietary Alpha Keratin 60ku protein strengthens and repairs all hair types with each use. The fragrance is a warm blend of bright and calming ingredients including yuzu zest, chamomile and creamy sandalwood.

  • Product Features

    • WHAT IT IS:
    • A gentle shampoo with a rich and luxurious yet non-stripping, non-drying lather
    • WHAT IT DOES:
    • Brightens, neutralizes and revitalizes
    • INGREDIENT HIGHLIGHTS:
    • Special blend of chamomile extract, lemon fruit extract, red cabbage extract, purple ginseng extract and salicylic acid from wintergreen leaf extract provides subtle, cumulative brightening of yellow tones and rinses away brassiness
    • Turmeric root extract works in conjunction with a mineral complex to provide antioxidant protection and protects from the damaging and color-distorting effects of UV/solar exposure, environmental pollutants and free radicals
    • Viola odorata flower/leaf extract in conjunction with lavender flower extract and rosemary leaf extract neutralizes brassiness and reduces yellowing in a broad range of both natural and color-treated hair tones, including silver and gray hair
    • HOW TO USE:
    • Apply to wet hair, massage into a rich lather, then rinse and follow with preferred Virtue conditioner or Restorative Treatment Mask
    • Use 2-3 times per week for optimal results, alternating with your current Virtue shampoo
    • RESULTS:
    • 95% of women immediately felt their hair color looked more vibrant*
    • 93% of women felt their hair color looked brighter and more revived after 1 week*
    • 95% of women felt their hair looked shinier and less brassy after 2 weeks*
    • *Based on consumer perception with 57 panelists using product for 2 weeks
    • USE WITH:
    • Restorative Treatment Mask
    • Healing Oil

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • Our Normal Gift Boxing is not available for this item.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

4.6/5

179 star ratings & reviews

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17 days ago
Received Free ProductNo

Great Product

I’ve been using the Virtue Shampoo Colorkick for a few weeks now, and I’m seriously impressed. As someone who dyes their hair regularly, I’m always on the lookout for products that not only protect my color but also nourish my hair — and this shampoo delivers on both. The first thing I noticed was how gentle it felt. It lathers well without stripping my hair, and the scent is light and fresh — not overpowering. After each wash, my hair feels clean but never dry, and over time, I’ve seen a real difference in how vibrant and healthy my color looks. What makes this shampoo stand out is the brand’s proprietary Alpha Keratin 60ku® protein. It helps to repair and strengthen the hair from the inside out, and I’ve noticed less breakage and smoother ends since I started using it. If you’re someone who invests in hair color, this is definitely worth adding to your routine. It protects your color, improves hair texture, and gives your hair that salon-fresh feel at home. Highly recommend! Gifted by virtuelabs

Customer review from VIRTUE

17 days ago
Received Free ProductNo

I love it !

I bleached my hair over 3 times because my hair always turns reddish color after I use regular shampoo. I feel like This shampoo helps me stop changing the color and keep the color. I’m glad to be gifted this shampoo

Customer review from VIRTUE

17 days ago
Received Free ProductNo

Excellent Brass Fighter

This product was gifted by Virtue. I have color treated, fine texture, thick density hair with my main concerns being damaged/dry ends, brassiness and frizz. The scent is "salon" like but pleasant and has a bit of a slightly floral aspect that I enjoyed. The color was very interesting compared to your typical purple brass fighting products. It's a murky blue-green so I wasn't sure how well it would de-brass but it worked really well in my opinion! It didn't over correct into turning my hair grey-ish purple and it left my scalp and hair feeling clean but not stripped of moisture.

Customer review from VIRTUE

17 days ago
Received Free ProductNo

De-brasses so good

I have chemically treated and bleached hair so they tend to get orangey and brassy, this shampoo and the mask helped them remain more cool toned, the way I want them to be. Leaves my hair soft and manageable as well. Gifted by Virtue Labs

Customer review from VIRTUE

17 days ago
Received Free ProductNo

Perfect for color treated hair!

I have really dark hair with balayage. It tends to turn brassy after a few weeks so I was really excited to see if this would help. After just the first use, I noticed a difference. It was like an instant toner for the color. It also smells amazing! I would highly recommend if you have color treated hair. I was offered by virtuelabs but opinions are my own.

Customer review from VIRTUE

17 days ago
Received Free ProductNo

Great!

This product was gifted to me by virtue labs. I’ve been using this shampoo every time I shower and wow! My hair feels sooo good ! Super healthy. My hair feels soft and looks super shiny ! Doesn’t leave hair dried out !

Customer review from VIRTUE

18 days ago
Received Free ProductNo

Great shampoo

I use this once in an insulin took the brassiness away in my hair after highlighting my hair. I didn’t dry out my hair. I kept my hair hydrated and smooth. I left my hair feeling refreshed and very clean. It looks like I got my hair, professionally toned by using this only. I highly recommend this product. Gifted by Virtue

Customer review from VIRTUE

18 days ago
Received Free ProductNo

Gentle yet helps tone brassy shades

My hair gets brassy pretty quickly after dying it and this shampoo really helps. I use it once a week and it’s enough to keep my brassy shades at bay without drying my hair out. I still need to tone every few months but before I had to go every month. This was gifted by Virtue Labs.

Customer review from VIRTUE