Born This Way Soft Matte Foundation

4.5 (1,801)
$39.10 with code: FRIEND$46.00
30 colors

Product Details

Web ID: 18743879

Formulated for advanced performance, this new and improved weightless 24-hour matte foundation in a lightweight tube helps control oil while hydrating skin. The non-comedogenic, waterproof, perspiration-resistant, humidity-resistant, color-true formula blurs imperfections so skin appears flawless.

  • Product Features

    • WHAT IT IS:
    • A new and improved soft matte foundation that's made in Canada for advanced oil control and 24-hour undetectable coverage
    • WHAT IT DOES:
    • Weightless 24-hour wear
    • Medium-to-full buildable coverage
    • Immediate and all-day oil control
    • Color-true formula
    • Non-drying and provides 12 hours of moisture
    • 24-hour non-creasing and non-caking
    • Decreases appearance of pores
    • Delivers a balanced, blurred, soft matte finish
    • Helps smooth skin's appearance for 24 hours
    • Waterproof, perspiration resistant and humidity resistant
    • Non-comedogenic
    • HOW TO USE:
    • Using a foundation brush, sponge or fingers, blend from the center of face moving outward and down
    • Repeat for more coverage
    • RESULTS:
    • Controls oil for 12 hours
    • Longwearing for 24 hours
    • Delivers 12 hours of moisture
    • 24-hour non-fading
    • 24-hour color true
    • 24-hour non-settling/creasing
    • 24-hour non-caking
    • 24-hour non-poring
    • 24-hour non-streaking
    • USE WITH:
    • Born This Way Soft Blur Flexible Finish Setting Powder
    • Makeup Insurance 18 Hour Setting Spray

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

4.5/5

1,801 star ratings & reviews

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On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Neutral.

5 days ago

Wow i love a matte finish

[This review was collected as part of a promotion.] Omg so lightweight on the skin. It gives matte finish. The shade was alittle to hard for me but i made it work well. Gives a gorgeous coverage as well. I like how my makeup looked throughout the day.

  • Photo from makeupbyyazzy_6811
  • Photo from makeupbyyazzy_6811

Customer review from influenster.com

17 days ago

Perfect coverage and texture!

[This review was collected as part of a promotion.] I love Too Faced foundations and concealer! I’m so happy I got to try this new foundation because I’m obsessed with it. It has a creamy texture and medium to full coverage. I got lucky and got the perfect shade which was a little risky since they have a few shades that are very similar to each other. Easy to blend but you have to do it fast/before it dries out or it would crack in some areas a little bit. Overall, I do recommend this foundation.

  • Photo from erikawski_3913

Customer review from influenster.com

18 days ago

COVERAGE!!

[This review was collected as part of a promotion.] New favorite! Love this matte foundation. Application is great leaves a smooth finish. Also the coverage is beautiful. Blends in well! and they also have a wide shade range

Customer review from influenster.com

20 days ago
from Ohio

On average, customers rate the Sheer/bold of this item as Bold.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

Perfect non oily foundation

Love this makeup!

On average, customers rate the Sheer/bold of this item as Bold.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

Recommends this product

1 month ago

I’m disappointed

[This review was collected as part of a promotion.] In all honesty I’m disappointed. One reason people love this brand is due to the packaging however, they seem to have cheapened out choose a new packaging which I personally don’t like. Another issue I have is the color I choose which was Cocoa was described as a neutral tone but it showed up very orange on my skin and I’m disappointed. I will say the finish is nice but it’s a shame I couldn’t use it.

  • Photo from wintersolace_7474

Customer review from influenster.com

1 month ago

Love it!

[This review was collected as part of a promotion.] I loved this. It didn't leave me oily looking and it has a nice coverage. The packaging is convenient and looks nice. It easily blended. It also doesn't smell weird like some foundations.

Customer review from influenster.com

1 month ago

matte foundation

[This review was collected as part of a promotion.] I love too faced product and this is a great formula. It's a bit matte for me right now but would be perfect for the spring and summer time. It is a medium coverage and it's buildable. I love that it is a pump and a cute tube packaging. Highly recommend, especially if you have oily skin.

  • Photo from jessicaw552_396
  • Photo from jessicaw552_396
  • Photo from jessicaw552_396

Customer review from influenster.com

2 months ago

Buildable coverage

[This review was collected as part of a promotion.] Super lightweight, flawless application and coverage. Package is perfect for on the go. No strong scent and shade range is perfect for all skin types

Customer review from influenster.com