Straight Up Volumizing Peptide Mascara

4.3 (792)
$24.65 with code: FRIEND$29.00
Size:Standard

Product Details

Web ID: 16917999

Straight Up Volumizing Peptide Mascara in HD Black (the ultimate black) is a smudge-free mascara that delivers 12 hours of full lift and volume.

  • Product Features

    • WHAT IT IS:
    • A mascara made in the USA
    • WHAT IT DOES:
    • Helps strengthen, revitalize and thicken lashes; smudge free, flake free and long wearing; plush brush lays on the drama
    • INGREDIENT HIGHLIGHTS:
    • Pro peptide helps strengthen, redensify and nourish for healthier-looking, fortified lashes
    • Tri-locking system delivers smudge-free, flake-free wear
    • HOW TO USE:
    • For wide-awake eyes, hold brush horizontally to coat each lash
    • For more volume, apply additional coats
    • Remove easily with RMS Beauty Ultimate Makeup Remover Wipes (sold separately)
    • Clean ingredients: formulated without parabens, sulfates, mineral oils, silicone, petroleum & phthalates.

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

4.3/5

792 star ratings, 791 reviews

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2 days ago

Clean product and wears well.

[This review was collected as part of a promotion.] Clean product and wears well. I have this on auto ship and I'm always happy to receive my new mascara.

Customer review from RMS Beauty

2 days ago
Received Free ProductNo

Great non-toxic mascara

I love this mascara and have used it for years. It took a while to find a non-toxic mascara that I didn’t react to. For some reason, I had allergic reactions to the other clean beauty brands I tried, which is odd as any other regular mascara never caused this to happen. This mascara builds well, though I would say that after about a month of use it starts to thicken, while it goes on very light and buildable the first month it’s opened. It also doesn’t smear or run, and yet it comes off super easily in the shower with just my face soap.

Customer review from RMS Beauty

3 days ago
Received Free ProductNo

Please please make this in brown!

I love this mascara and it is good for my lashes. Please please make this in a rich brown or black brown 🙏🏼🙏🏼🙏🏼

Customer review from RMS Beauty

3 days ago

Great product! Clean, feels great on lashes

[This review was collected as part of a promotion.] First of all, there is not a single product that RMS makes that isn’t amazing and clean and feels good on your skin/eyes/etc. I gave this four stars because it’s so good for my lashes, but I have to admit I tend to add tubing mascara over it to give it a more traumatic look.

Customer review from RMS Beauty

4 days ago
Received Free ProductNo

Bad brush - way too big

The brush is too big and product cakes up. It seems like a good formula but I can’t use it because of the brush.

Customer review from RMS Beauty

4 days ago

Love it!

[This review was collected as part of a promotion.] I’m always trying new mascaras and this one is so good! The brush pulls the perfect amount out (so you don’t have to scrape away excess off the sides of the tube when you pull it out). With the perfect amount of product on the bristles, the brush really does an amazing job keeping your lashes separated and coating evenly without causing clumps! I’d say it’s more a thickening effect, but still adds lots of length (especially if you curl first). I wore it all day and had no flakes, though it did smear on my upper brow line some (I have long eyelashes, so this always happens for me). When I removed it it too my eyelashes shed, which happens with super drying mascara formulas! This one feels like a very natural lash friendly option! Friends asked me if my lashes were real!!

Customer review from RMS Beauty

6 days ago

Great mascara, but my lashes are too fine

[This review was collected as part of a promotion.] So I’m a little torn about this mascara! Because it is so amazingly nourishing and beautifully glossy, but I have such wimpy fine eyelashes they cannot handle so much goodness!! I love how it feels going on and that it doesn’t irritate my eyes at all which is usually a big problem for me! Unfortunately, for my wimpy lashes, that are also stick straight and grow downward it is a bit too heavy so my lashes don’t stay up, even if I curl them.

Customer review from RMS Beauty

6 days ago

Very happy

[This review was collected as part of a promotion.] This is the first mascara I’ve been able to wear that didn’t irritate my eyes. Goes on nicely and stays on without smearing.

Customer review from RMS Beauty