Celebrate endless possibilities and create confidence-boosting looks that you are sure to love with PÜR x Barbie™ Iconic Lips! This limited-edition signature cruelty-free semi-matte lipstick features an ultra-creamy, lip-loving formula and a soft-as-satin finish with a perfect pinky beige, mauve rose or classic red hue that gives off saturated, long-lasting color. Created to channel anyone's inner Barbie™, this universally flattering lipstick features an innovative push-button release that retracts the lipstick back into its luxe gold housing for a playful, next-level pout that complements your looks well beyond the season.