Bio Charged Plant-Powered Volumizing Mascara, 0.42 fl oz

4.2 (191)
$26.00

Product details

Web ID: 19004487

Instantly amplify the look of lashes with PÜR's Volumizing Mascara. Enriched with a hybrid complex of fermented red ginseng, shea butter, vitamin C and pea protein, this mascara helps strengthen the appearance of lashes for undeniable volume and a full-bodied look. PÜR's wand isn't just any wand. The lash-hugging fiber brush is made from conditioning castor oil to help deliver the look of stunning lashes with just the right touch of TLC. The formula enhances the look of your lashes effortlessly, without clumping or smudging!

  • Product Features

    • WHAT IT IS:
    • A creamy, full-bodied, volumizing and defining mascara
    • WHAT IT DOES:
    • Helps strengthen and instantly amplifies the look of lashes; works perfectly with PÜR's Fully Charged Mascara Primer and On Point Eyeliner Pencil (both sold separately)
    • INGREDIENT HIGHLIGHTS:
    • Pea protein helps strengthen the look of lashes
    • Olive wax and shea butter help condition and moisturize lashes
    • Hybrid complex of fermented red ginseng, Portulaca oleracea ferment extract and vitamin C is an antioxidant-rich blend that hydrates lashes and helps promote lash growth
    • SKIN TYPES:
    • For all skin types
    • HOW TO USE:
    • Begin by placing the mascara wand at the base of lashes
    • Hold for a few seconds to set
    • Wiggle the wand in a back-and-forth motion
    • Repeat to build
    • Use the wand vertically to apply to the lower lash line
  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may not be shipped to Hawaii, Armed Forces Europe, Federated States of Micronesia, Puerto Rico, Armed Forces Pacific, Guam, U.S. Virgin Islands, Northern Mariana, Alaska, Marshall Islands, Armed Forces Americas, American Samoa, Palau and the Philippine Islands.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

4.2/5

191 star ratings, 190 reviews

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1 month ago

Love my Plant-powered Mascara

I've always struggled to find a mascara that doesn't irritate my sensitive eyes, so discovering Pur Bio Charged Plant-Powered Volumizing Mascara was a blessing. From the first swipe, I noticed how lightweight yet volumizing it is—no clumping, no flaking, and best of all, no stinging or redness. It’s gentle, thanks to the plant-based ingredients, but still gives my lashes that full, lifted look I love. I can wear it all day without discomfort, which is rare for me. I also appreciate that it’s cruelty-free and clean, so I feel good using it. It gives me bold lashes without sacrificing comfort or eye health, and that’s exactly what I’ve been searching for. Total win for anyone with sensitive eyes! Absolutely love this!!! Product received as a part of an education promotion

  • Photo from Zurays

Customer review from Astral Health & Beauty Inc.

1 month ago
from Dallas, TX

Volume is there

This product was provided for promotional purposes in exchange for my honest review I was excited to receive this mascara since Pur is such a great brand. Unfortunately this mascara is one of my least favorites. Pros: light weight, volume is great, the wand is perfect cons: not waterproof, clumps so bad, and it feels super cheap. I will still use it but i wont be my go to mascara

  • Photo from Jgz1111

Customer review from Astral Health & Beauty Inc.

1 month ago
from Wadsworth, Ohio

Environment friendly Volumizing Mascara

As a retail beauty specialist and makeup artist who is around makeup products all day long, I have to say that I was really excited to get my hands on the PUR Beauty Bio Charged Mascara. This Vegan Mascara is formulated using 90 percent of naturally derived ingredients. The ingredients include Red Ginseng, Shea Butter, Vitamin C and Pea Protein. Together these ingredients help strengthen your natural lashes while increasing their volume. The mascara has a Biobased fiber brush that is extremely gentle on your lashes. It is formulated using Castor beans which are again beneficial for your lashes. Along with adding volume and strength to your lashes this mascara is great for the environment also. The packaging of this product is made from lightweight mono material component which ensures easy recycling. Over all this is an amazing product for your eyelashes! I highly recommend it.

  • Photo from Hira Dawood

Customer review from Astral Health & Beauty Inc.

1 month ago
from Fl

A bold mascara but not for me

I really wanted to love this PUR Mascara — the sleek packaging and the rich black pigment were promising. It definitely adds volume and makes lashes look darker and bolder with just one coat. However, on my lashes, it didn’t perform as well as I hoped. It tends to clump and sticks my lashes together, which makes them look less defined. I also found it a bit tricky to layer without making a mess. Maybe this mascara works better for thicker or shorter lashes, but unfortunately, it didn’t suit mine. Still, I appreciate the opportunity to test it! Disclosure: This product was provided for promotional purposes in exchange for my honest review.

  • Photo from Mary

Customer review from Astral Health & Beauty Inc.

1 month ago
from Redlands,ca

Must buy

I was very excited to try this mascara. The first few times I used it, it made my lashes very clumpy. Then I started scraping the mascara on the sides of the bottle before applying, and only applying to the underside of my lashes instead of both sides. Now I love it! It gives me beautiful volume and is very easy to come off at night, without ruining my lashes. I was given this product for my honest review.

Recommends this product

  • Photo from Tammyls7
  • Photo from Tammyls7

Customer review from Astral Health & Beauty Inc.

1 month ago

Flakes a little

I was excited to try out the bio charged plant powered volumizing mascara because I LOVE trying out makeup/skincare made with natural ingredients. The olive wax and shea butter in the formula help to condition and moisturize your eyelashes. The mascara brush is also bio based and made of castor oil. I do wish this mascara was waterproof as it was flaking a few hours after wearing. I probably wouldn’t recommend wearing this on a hot/humid day or for an all day wear. But the positive side is that it does come off easily. I have short eyelashes so the perfect mascara for me is one that adds a lot of length. Sometimes mascaras clump a bit so I just keep a clean eyelash brush to brush out the clumps if needed. Overall I do love natural look this mascara provided and I would recommend, though if the price is too much for you, you can find similar drugstore mascaras at a more affordable price. I received this product for free in exchange for my honest review.

Recommends this product

  • Photo from Edith
  • Photo from Edith

Customer review from Astral Health & Beauty Inc.

1 month ago

Great for a Natural Look – Love the Wand!

I gave this mascara a solid try, and while it’s not replacing my top favorites, it definitely has some standout qualities worth mentioning. First off, the formula does a great job at thickening the lashes without clumping. It feels natural and lightweight, making it perfect for someone who wants a more defined, clean look without going full glam. What really impressed me was the ingredient list. This mascara includes lash-conditioning ingredients like Shea Butter and Vitamin C, plus Pea Protein and Fermented Red Ginseng, which are known to help strengthen and promote the appearance of lash growth over time. For a clean beauty product, that’s a huge plus—it’s not just about how it looks but how it cares for your lashes, too. The wand is another standout. It hugs the lashes just right, separating them nicely while applying just the right amount of product. I loved how easy and mess-free the application was—no clumps, no fuss. When it comes to curl, I’d give it about a 2 out of 10. I haven’t used a lash curler in the past year, so that’s worth noting. Personally, I gravitate toward mascaras that give me big volume, fluffiness, and hold a curl well, so this didn’t completely meet my preferences in that area. That said, it wore surprisingly well in 100+ degree Arizona weather. Even though it doesn’t claim to be waterproof or water-resistant, I only noticed the slightest shadow of transfer under my lower lashes after six hours of running errands—which is better than most mascaras I own. Overall, this is a great option for anyone who prefers a more natural lash look and wants a formula that not only performs but nourishes, too. While it won’t replace my go-to for dramatic volume, I think it’s a fantastic everyday mascara with thoughtful, clean ingredients and an amazing wand. This product was provided for promotional purposes in exchange for my honest review.

  • Photo from Mua.ericas

Customer review from Astral Health & Beauty Inc.

1 month ago
from Fort Lauderdale, FL

Natural and Comfortable Mascara

I recently tried the Bio Charged Plant-Powered Volumizing Mascara, and I was genuinely impressed by the length and volume it gave my lashes. The formula felt lightweight and comfortable throughout the day, and I appreciated that it didn’t clump or weigh my lashes down. I also love that it’s made with 91% naturally derived ingredients like Fermented Red Ginseng and Shea Butter—my lashes felt soft and looked full with just a couple of coats. The wand is unique and really hugs the lashes, making application easy and precise. It’s also nice to know the brush is made from conditioning Castor Oil and the packaging is designed with sustainability in mind. However, I did notice some smudging after wearing it for an extended period, which was disappointing, especially since everything else about this mascara felt so clean and elevated. Overall, it’s a great option if you’re looking for a clean, vegan mascara that delivers volume and length—but keep in mind it may not hold up perfectly through long wear. This product was provided for promotional purposes in exchange for my honest review

Recommends this product

Customer review from Astral Health & Beauty Inc.