Superhero Waterproof Mascara

4.3 (1,537)
$23.80 with code: FRIEND$28.00

Product Details

Web ID: 15955532

Give your eyelashes Superhero powers with Superhero Waterproof Mascara, a lash-plumping, lengthening and volumizing mascara that provides volume and elastic stretch with up to 24-hour wear and no flaking or smudging.

  • Product Features

    • WHAT IT IS:
    • A volumizing waterproof mascara for super volume, length and elastic stretch
    • WHAT IT DOES:
    • Life-proof formula resists smudging, perspiration, flaking and humidity; easy-removal technology dissolves in the presence of an oil-based cleanser
    • INGREDIENT HIGHLIGHTS:
    • Volume resin wax provides buildable volume without clumping, for maximum lash impact
    • Biotin is a vitamin that promotes healthier-looking hair and skin
    • Peptides help brittle lashes look soft
    • Provitamin B5 is known for its lash-conditioning benefits
    • Ophthalmologist tested and suitable for sensitive eyes
    • Developed with plastic surgeons' insights and dermatologists' ingredient and skincare expertise
    • HOW TO USE:
    • Starting at the base of your eyelashes, wiggle and sweep up and through to the tips; you'll see dramatic eye makeup results in just one coat; apply additional coats if desired
    • Remove with an oil-based makeup remover or cleanser
    • Beauty Tip: Superhero Mascara is also available in a Super Black washable shade, for super volume during your less-active moments
    • USE WITH:
    • IT Cosmetics Bye Bye Makeup 3-In-1 Makeup Melting Cleansing Balm
    • IT Cosmetics Superhero No-Tug Shadow Stick
    • RESULTS:
    • 20x more volume & 41% more visible length vs. your natural lashes**
    • 92% say it's buildable*
    • 90% say it provides big volume*
    • 90% say it feels comfortable on lashes*
    • **Instrumental test on 30 women
    • *Results observed in a consumer panel survey on 140 participants

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
    • Please call customer service for returns.

Ratings & Reviews

4.3/5

1,537 star ratings, 1,533 reviews

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On average, customers rate the Sheer/bold of this item as Bold.

3 days ago
from Canton, Ohio

It’s called Superhero for a reason!!!

[This review was collected as part of a promotion.] I was a loyal L’Oréal Voluminous Mascara girl for about 35 years, until I discovered Superhero mascara!! My eyelashes are SO MUCH fuller & longer!! When I thought I couldn’t love it anymore, they came out with their WATERPROOF Superhero! LOOOOOOVE!!!

Recommends this product

Customer review from itcosmetics.com

7 days ago
from Indiana
Received Free ProductNo

Not a super hero!!

Mascara rubbed off on under eyes a few minutes after application.

Customer review from itcosmetics.com

Response from itcosmetics.com

ITC CS6 days ago

Hi there! Thank you for reaching out about our Superhero Volumizing Waterproof Mascara. We're sorry to hear you experienced transfer with our mascara. We understand how frustrating that can be. We'll share your feedback with our product development team. In the meantime, you could try applying a setting powder under your eyes to help prevent transfer, or consider using a waterproof version of our mascara for a more smudge-proof result.

13 days ago
from Nevada
Received Free ProductNo

Favorite Mascara!

This is my 'go to' mascara. It goes on nice, doesn't run and stays on all day.

Recommends this product

Customer review from itcosmetics.com

22 days ago
from Stockton, California.
Received Free ProductNo

Easy to take off.

I cannot wear regular mascara. My allergies are really bad in my eyes water. This is the only mascara that works for me. It does not clump. You don’t need a lot to get a long and thick lash and it does not smear and best of all it comes off with your cleanser you don’t have to scrub your eyes off love it love it love it.

Recommends this product

Customer review from itcosmetics.com

25 days ago

Good mascara but the tube it comes in is the worst

[This review was collected as part of a promotion.] I really like this mascara, BUT, the amount that’s is wasted when I take the brush out is crazy. At first I thought it was just the tube I had but I’ve ordered it multiple times and had the same issues. I’d give it 5 stars if it wasn’t for that. I won’t order it again due to that issue

Customer review from itcosmetics.com

Response from itcosmetics.com

Consumer Care Center11 days ago

Hi there! Thank you for sharing your comments on the Superhero Volumizing Waterproof Mascara. We are so happy to hear you love this IT! Your comment regarding the packaging is very important to us and helps us improve all of our products! We hope you continue exploring our products.

1 month ago
from Washington

On average, customers rate the Sheer/bold of this item as Bold.

Perfect waterproof mascara

Smooth application and stays put

On average, customers rate the Sheer/bold of this item as Bold.

2 months ago
from Texas

Long lashes quickly

[This review was collected as part of a promotion.] This mascara is a life saver, on the days my allergies are acting up especially. Quick few brushes on the eylashes and it makes your lashes look long and full. Plus it does not flake off or rub on when wiping allergy eyes.

Recommends this product

Customer review from itcosmetics.com

3 months ago

Waterproof Mascara

I absolutely love this mascara