Confidence In A Foundation

4.3 (444)
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Product Details

Web ID: 8044252

Confidence in a Foundation is your longwear foundation infused with hydrating ceramides. With a velvet-matte finish, this oil-free, humidity-proof, full-coverage foundation flawlessly covers the look of blemishes, dark spots and other imperfections. Plus, it's available in 48 true-to-skin shades. Experience all-day confidence every time you wear it!

  • Product Features

    • Product Size: 1 fl. oz.
    • SKIN TYPES:
    • Perfect for normal, dry, combination and oily skin types
    • WHAT IT DOES:
    • Oil-free, humidity-proof, velvet-matte finish foundation delivers all-day full coverage, hydration and confidence
    • Feels weightless on skin; helps cover the look of blemishes, redness, dark spots and other imperfections without creasing or cracking
    • Infused with ceramides, peptides, hydrolyzed collagen, hyaluronic acid and squalane
    • To ensure your perfect shade match:
    • With your hand on the lid, shake the bottle before use for even distribution of the full-coverage pigments.
    • Allow the formula to completely dry to reveal its truest tone before making your decision.
    • If you are in between two shades, try the lighter shade.
    • HOW TO USE:
    • Start by prepping your skin with your favorite IT Cosmetics moisturizer.
    • If you have normal to dry skin, use Confidence in a Cream. If you have combination to oily skin, use Confidence in a Gel Lotion.
    • For your most flawless foundation application, allow the moisturizer to fully absorb.
    • A little goes a long way! Start by applying 1 pump of Confidence in a Foundation onto the back of your hand.
    • Using your Heavenly Skin Skin-Hugging Foundation Brush #707, swirl brush into foundation and apply in sweeping motions starting in the center of your face and blending outward.
    • For hard-to-reach areas, such as under the eyes and around the nose, use the outer edge of the brush.
    • For more coverage, apply additional product onto the back of your hand, then swirl brush into foundation and stipple (bounce) brush onto skin.
    • As your finishing step, sweep a small amount of Bye Bye Pores Powder all over using your Heavenly Luxe Wand Ball Powder Brush #8 for an ultimate airbrushed effect.
    • This product contains a marine-derived ingredient. If you have sensitivity to fish-derived ingredients, please read the following:
    • The initial production of Confidence in a Foundation incorporated a slightly higher concentration of marine-hydrolyzed collagen, a fish-derived byproduct of the food industry, than subsequent production runs.
    • IT Cosmetics has labeled the limited number of units affected with a warning, so users who may be sensitive to these types of ingredients can make an informed buying decision.

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • Our Normal Gift Boxing is not available for this item.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

4.3/5

444 star ratings & reviews

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6 years ago
from San Diego, CA

Need to improve formula

The foundation left red specks and white powdery residue/streaks on my face.

Customer review from itcosmetics.com

6 years ago
from Chicago,IL

My new foundation

[This review was collected as part of a promotion.] IT cosmetics confidence in a foundation is very lightweight. I use this foundation and it gives full coverage, smooths over all my imperfections (dark areas, pimples) and leaves a smooth matte finish. The foundation lasts a full day and didn't feel heavy or cakey, compared to similar products this foundation feels as if I'm wearing almost nothing this is a great summer foundation. I was aware of this product and I am happy I had a chance to use it.

Recommends this product

Customer review from itcosmetics.com

6 years ago
from Florida

I did not like this product at all.

[This review was collected as part of a promotion.] I didn't like anything about this foundation at all. It was not easy to blend with this on my face and it looked really pasty on my skin. I think that it was too thick for me and I felt like it was not breathable on my skin either. I only use a drop and seem like it was still a bit much for one area. And even when i wiped the foundation off of my skin, it looked like I used a lot. I expected it to be lighter than that but unfortunately it was not.

Customer review from itcosmetics.com

6 years ago
from Tennessee

my new holy grail !!!!

[This review was collected as part of a promotion.] Wonderful light to medium coverage foundation! It doesn't oxidize like crazy, isn't heavy on the skin, and stays looking fresh all day. I've been told that my skin looks radiant when wearing this. Never dries me out or makes me look like an oil slick. Love it !! I have paid twice as much for a foundation that does not look or wear as good as this . My new holy grail !!!

Recommends this product

Customer review from itcosmetics.com

6 years ago
from Gaffney, SC

A little fuller coverage than I would prefer

[This review was collected as part of a promotion.] If you are looking for full coverage then this foundation is for you. The foundation I typically use is much lighter and more buildable so when I put this on I was surprised at how it went on. It was easy to put on with my beauty blender but the foundation was so thick, I just wasn't prepared for how thick it was. It blended well and matched my skin tone perfectly. It was easy to put on and very blendable. If you are used to a full coverage foundation that you can wear everyday then this is the foundation for you.

Recommends this product

Customer review from itcosmetics.com

6 years ago
from Arizona

Great product if you love a full coverage.

[This review was collected as part of a promotion.] I love this foundation! It is a great Matt finish full coverage foundation that still feels very light weight. With primer and finishing spray, it still looks great for 14 hours of wear. I would personally prefer this foundation in the winter time, over the summer time, but I still would recommend this for anyone looking for a full coverage matte finish foundation

Recommends this product

Customer review from itcosmetics.com

6 years ago
from Orlando

Please correct undertones, good formula

[This review was collected as part of a promotion.] I got the Deep Golden shade thinking it would be a good match. However it was way too dark. The shade up from mine that was supposed to have golden/yellow undertone turned pale & green on me. Please work with more medium dark - deep skin models and get correct undertones to match our skin intensities. The formula is good, I have normal skin so most foundations stay put on me. I will however have to give the foundation to someone with a darker complexion than me.

Recommends this product

Customer review from itcosmetics.com

6 years ago
from North Carolina

I would buy this product, but in a different shade

[This review was collected as part of a promotion.] The product itself is very good, very light feels like you are wearing nothing at all. Takes time to dry so it doesn't come off on everything you touch. I very rarely use liquid foundation, but this is a nice one. Doesn't take a lot to use only a small amount. The shade I received is too dark for my complexion, but I would get another one closer to my skin complexion.

Recommends this product

Customer review from itcosmetics.com