Pure Color Envy Defining Eye Shadow Wet/Dry

4.7 (176)
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Product Details

Web ID: 5414661

Strong. Uninhibited. Impulsive. Sweep on a weightless, ultra-fine hybrid formula that brings out the best properties of a cream, powder and gel—all in one. Glides on silky, blends effortlessly, stays on all day. Our innovative True Vision™ technology creates the perfect balance of color purity, clarity and texture.. Crease-resistant. Non-flaking. Talc-free. Apply dry for a softer, more translucent finish or wet for more intense color and depth.

  • Product Features

    • At last, high-definition eye color as individual as you are.
    • Each shade comes in one high-visibility finish that suits it best: Matte (rich muted suede), Velvet (soft plush semi-matte), Luminous (pearlescent shimmer) or Brilliant (sparkling chrome metallic).
  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • Our Normal Gift Boxing is not available for this item.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

4.7/5

176 star ratings & reviews

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5 years ago
from Saltash, Cornwall

Absolutely Delighted!

I wore this eyeshadow for the first time today and was not disappointed. I have light blue eyes and wanted to find a pink which would set them off without making me look like I have an infection: Cheeky Pink is the one. It's a subtle, elegant pigment which has lasted all day. If you're someone who has blue eyes and pale skin I would definitely recommend this colour. I can't wait to try the others!

Recommends this product

Customer review from esteelauder.com

5 years ago
from Llano Texas

GREAT PRODUCT

I don't wear "glittery" eye shadow. This has a wonderful matte finish which I love. Bought Amber Intrigue and Flawless. Been wearing this for several years.

Recommends this product

Customer review from esteelauder.com

5 years ago
from MIami, FL

Whither goest that gorgeous gray?

This is the BEST texture eye shadow that I've ever found. It goes on smoothly & lasts all day. BUT ALAS... Lauder no longer offers that gorgeous gray as a single color. I won't buy a palette for just one shade. Lauder what's happened to your marketing sense? Gray is a staple. It's been years since you offered it in an individual package. You're driving me to other cosmetic companies. I don't want to go, but...

Recommends this product

Customer review from esteelauder.com

5 years ago
from Newton New Jersey

Great eyeshadow

It's a beautiful color. It's very so sparkly and it last all day. I kind of wish the pink came through a little bit more through the sparkles. It is still really beautiful and I love that it last all day.

Recommends this product

Customer review from esteelauder.com

5 years ago

Estee Lauder eye shadow

[This review was collected as part of a promotion.] Have been using Estee Lauder forever. Does not disappoint

Recommends this product

Customer review from bloomingdales.com

5 years ago
from Staunton Illinois

case too small

The eye shadow itself will stay on all day but the compact case is very small at just under two inches. The applicator sponge brush is just one inch long. It is hard to hold onto and control while applying the shadow. Also the mirror in the compact is small. I think it would be a great idea for Estee Lauder to put in a magnifying mirror in their eye shadows. For the price of Estee Lauder products, which I have been using for over twenty years, I think they should put in more effort in their packaging to make items easier to use.

Customer review from esteelauder.com

Response from esteelauder.com

esteelauderpwr3 years ago

Thank you for reaching out and sharing your feedback. We have forwarded it to the appropriate team to review.

5 years ago
from Norman OK

Brilliant eyeshadow

This shadow is lovely. Applies smoothly and stays without creasing. Cheeky pink is outstanding to brighten and provide a natural glow. The copper color is dark for my fair skin, so it is for contouring. Ivory color is "velvet" texture and not as bright as I would prefer. Going to try the rose color next! Worth the investment.

Recommends this product

Customer review from esteelauder.com

6 years ago
from Merrillville, Indiana

lasts all day

My makeup is on my face from 5:30 in the morning until after 7:00 at night. Este Lauder is the only makeup that looks good after that many hours and I have oily skin. I would recommend their eyeshadows to anyone

Recommends this product

Customer review from esteelauder.com