Vitamin Enriched Smoothing Serum

4.8 (194)
$72.25 with code: FRIEND$85.00

Product Details

Web ID: 17224610

Powered by potent skin-caring ingredients, including niacinamide and vitamin C, this multitasking formula smooths, evens skin tone, brightens dark spots and boosts moisture for glowing, hydrated, makeup-ready skin.

  • Product Features

    • WHAT IT IS:
    • A 2-in-1 smoothing serum and glow essence that boosts your base with plumping hydration for smooth makeup application
    • WHAT IT DOES:
    • Hydrates and nourishes, boosts radiance and evens skin tone; smooths the look and feel of skin through resurfacing; delivers long-term moisturization for a fresh, hydrated glow; uplifts the senses with a scent of grapefruit and geranium
    • INGREDIENT HIGHLIGHTS:
    • HydroGlow Fruit Complex helps provide long-term moisturization; niacinamide (vitamin B3) provides long-term hydration; vitamin C delivers skin-tone-brightening benefits over time
    • SKIN TYPES:
    • For all skin types
    • HOW TO USE:
    • Apply to clean, dry face, avoiding the eye area
    • Use twice daily, morning and night
    • RESULTS:
    • 100% had a boost in moisture overnight*
    • 4 weeks to smoother, brighter, more even-toned skin**
    • 92% say skin looks more radiant after 4 weeks***
    • 91% showed an improvement in the look of acne marks at 8 weeks****
    • 91% agree makeup goes on smoothly with these products*****
    • *Based on clinical testing with 21 women
    • **Based on clinical testing with 51 women, after using product for 4 weeks
    • ***Based on clinical testing with 51 women, after using product for 4 weeks
    • ****Based on clinical testing with 51 women, after using product for 8 weeks
    • *****Based on consumer testing with 160 women, after using Vitamin Enriched Smoothing Serum twice per day for 4 weeks and then a regimen of Vitamin Enriched Smoothing Serum followed by Vitamin Enriched Face Base twice per day for 1 week
    • USE WITH:
    • Vitamin Enriched Face Base
    • Vitamin Enriched Eye Base

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may only be shipped using Standard.
    • This item may not be shipped to American Samoa, Marshall Islands, Armed Forces Pacific, Federated States of Micronesia, Hawaii, Armed Forces Americas, Armed Forces Europe, District of Columbia, Northern Mariana, Alaska, U.S. Virgin Islands, Guam, Palau, Puerto Rico and El Paso, Texas.
    • This product will be delivered by Standard Ground Shipping and is not eligible for Premium or Overnight shipping.
    • Cannot ship to Northern Mariana, Marshall Islands, Armed Forces Europe, Federated States of Micronesia, Hawaii, Alaska, Armed Forces Pacific, Armed Forces Americas, Puerto Rico, American Samoa, Guam, Palau, U.S. Virgin Islands, District of Columbia.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

4.8/5

194 star ratings, 184 reviews

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On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Neutral.

14 days ago
from West Texas

On average, customers rate the Natural wear/long lasting of this item as Natural wear.

Moisturizing and seems to tighten

Moisturizing

On average, customers rate the Natural wear/long lasting of this item as Natural wear.

Recommends this product

16 days ago

Velvet on the skin

[This review was collected as part of a promotion.] Feels like velvet on your skin. I’m addicted! Put it on my husband and he tried to steal it from me - it’s that good!!

Recommends this product

Customer review from bloomingdales.com

22 days ago

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

Vitamin Filled Serum that leaves a smooth finish

The serum is rich in vitamins and very smooth on the face.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

Recommends this product

1 month ago

LOVE LOVE LOVE

Gifted by BobbiBrown. The Vitamin Enriched Smoothing Serum has been a game-changer for my skin! It’s lightweight, absorbs quickly, and leaves my skin feeling smooth and hydrated without any greasiness. I’ve noticed a visible improvement in texture and a healthy glow after just a few weeks. It also works beautifully under makeup, giving me a flawless finish. Definitely a must-try for anyone looking to enhance their skincare routine!

1 month ago

On average, customers rate the Sheer/bold of this item as Sheer.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

Brightening

Love this serum, I using it daily under makeup and zi can see my face looking brighter and more hydrating, love the consistency and the ingredients, and how my skin feels. definitely recommend! Gifted by Bobbi brown

On average, customers rate the Sheer/bold of this item as Sheer.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

Recommends this product

1 month ago

So hydrating

If you are looking for something to boost hydration, look no further! This is such a good hydrating serum! I’ve already been a huge fan of the vitamin enriched face base and eye base for years, so this was a perfect addition to the lineup! A bit thinner than the face base, this layers perfectly with my other skin care products and is a perfect way to prep before applying Makeup. I am 47 and I need all the hydration that I can get, so this is going to be in my routine year-round! Highly recommend. Gifted by Bobbi Brown.

1 month ago

Worth trying !!!!

I’ve tried so many serums, but this one truly stands out. The formula is silky and soothing, and I can feel the hydration kick in instantly. It contains Niacinamide, which has helped brighten my complexion and reduce redness over time. My skin feels more balanced, and I’ve even noticed fewer dry patches and a smoother makeup application. complimentary from Bobbi brown

1 month ago

Love it

The Bobbi Brown Vitamin Enriched Smoothing Serum has become a new favorite in my skincare routine. It feels luxurious on the skin and instantly smooths out any dry patches or texture. I noticed that my skin feels more plump and looks healthier after each use. It also works beautifully under makeup—my foundation goes on much more evenly and lasts longer. I really appreciate the vitamin-rich formula, especially during colder months when my skin needs extra care. Highly recommend it if you’re looking for a serum that preps, hydrates, and perfects your skin! Gifted by bobbibrown

  • Photo from Gunel