This Notice of Privacy Practices was updated on November 24, 2017.

This Notice of Privacy Practices (“Notice”) applies to personal information collected, processed, or stored by Macy’s and Macy’s Backstage stores, online at macys.com, mx.macys.com, and macysbackstage.com, and via Macy’s mobile applications (e.g., Macy’s iShop, or macys.com accessed through your mobile device) (Collectively, “Services”). This Notice describes the extent of collection and use for these Macy’s, Inc. entities and Services; however, not all entities participate in all uses and collection described in this document.

To view your separate Department Store National Bank (DSNB) Privacy Statement for your Macy's credit card or to read more information about our credit services, please click here.

This Notice of Privacy Practices explains:

• Why We Collect & Use Information
• What We Collect & Share
• Our Use of Information Technologies
• Managing Your Preferences
• Ownership of Customer Data
• Additional Disclosures (including COPPA, California Privacy Rights, International)
• Safeguarding Information

Interest-Based Advertising

Your access to and use of our Services means you agree to the terms in this Notice and our Legal Notice.  We encourage you to refer to this Notice periodically so that you understand our current privacy practices.

If you have any questions about this Notice, please contact our Customer Service department:

• Via email at privacy.master@macys.com
• By phone at 1-888-529-2254
• By mail at:
  Macy’s Credit and Customer Services
  ATTN: Privacy Office
  P.O. Box 8215, Mason, OH 45040

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WHY WE COLLECT & USE INFORMATION

We at Macy’s understand that you entrust your data to us. We value that trust. Our collection and use of customer data is guided by our corporate principle of Customers First and subject to our Macy’s Responsible Information Management program.

We may use the information we collect for the following primary reasons:

(1)     Product & Service Fulfillment (FUL)
(2)     Marketing, Promotions & Advertising (ADV)
(3)     Internal Operations (OPS)
(4)     Fraud Prevention, Security & Compliance (SEC)

We may combine information collected from different sources (see section on What We Collect & Share). Below is a summary of some of the ways we collect and use information:

1. Product & Service Fulfillment (FUL)

• To complete, fulfill, manage, and communicate with you about transactions;
• To establish and service your online profile on one of our websites or mobile applications;
• To provide customer service and alert you to product or shipping information;
• To provide personal services such as MyClient (clienteling) or Gift Registry; and
• To administer loyalty programs (e.g., Plenti).

2. Marketing, Promotions & Advertising (ADV)

• To deliver information about our products, services, and promotions (e.g., personalized offers delivered to your home, email, third-party sites or applications, and mobile devices);
• To provide interactive features on our websites and mobile applications (e.g., product ratings and reviews, real-time offers, and location-based services such as store maps);
• To identify product preferences and shopping preferences (e.g., services and promotions of possible interest); and
• To administer contests, sweepstakes, promotions, surveys, and focus groups.

3. Internal Operations (OPS)

• To improve the effectiveness of our websites, stores, mobile applications, merchandise assortment, and customer service;
• To conduct research and analytics related to our operations; and
• To perform other logistics and operation activities as needed.

4. Fraud Prevention, Security and Compliance (SEC)

• To protect our assets and prevent fraudulent transactions;
• To validate credentials and authenticate customers when logging into your online profile, applications, or transacting in store;
• To protect the security and integrity of our Services and our data; and
• To assist law enforcement and respond to legal/regulatory inquiries.

The rest of this Notice refers to the collection and useof the codes above (FUL; ADV; OPS; SEC). This is so you can better understand why we collect and use different types of information in accordance with our privacy practices and our Responsible Information Management program.

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WHAT WE COLLECT & SHARE

We collect information from a variety of sources, including: information provided by you, transaction information, technology-enabled services, and information we collect about you from third party sources. The following are select examples of the types of information we may collect and share:

• Information you provide: (FUL, ADV, OPS, SEC)
• • We collect various information when you create a profile, place an order, create a registry or take advantage of other programs online or in store. Information we may collect includes: Name, Address (billing and shipping), Zip code, email address, Telephone number(s), Cellular phone number(s), Credit card number(s), Birth date, and Security question answers. (To express your preferences related to information you provide, go to the Manage Your Preferences section below).
• 
  
• Technology-Enabled Collection Services: (FUL, ADV, OPS, SEC)
• • We collect data when you visit our websites, use our mobile applications, shop in our stores, or interact with our wireless services and other technologies. This information is either automatically collected or is customer initiated. (For more details, see Our Use of Information Technologies section below).
• 
  
• Transaction Information: (FUL, ADV, OPS, SEC)
• • Transaction Information includes items purchased and date and time of your transaction, for in-store or online purchases.
  • When you make a purchase or create a gift registry, we may share information about you and your transaction with other companies necessary to process your transaction or offer you products or services that may be of interest.

• MyClient (Clienteling/Client Book) (FUL, ADV, OPS, SEC)

• • While in our stores, a Macy's sales associate(s) may ask your permission to enter your information into their client book. This is so that the associate can communicate with you on a one-to-one basis about Macy's products, services, and promotions that may be of interest to you or fulfill orders at your requests. Information sales associates collect includes: Name, Telephone number(s), Email, Credit card number (so transactions may be made on the client's behalf and at your request) and Address (billing and shipping). Information stored in our client book may be accessed and used by other Macy's personnel. (To express your preferences related to MyClient, go to the Manage Your Preferences section below.)

• 
  
• Affiliate & Subsidiary Sharing: (FUL, ADV, OPS, SEC)
• • We may share your information within Macy’s, Inc., its affiliates, and subsidiaries (including Bloomingdale’s and Bluemercury). This Notice does not cover the privacy practices of Bloomingdale’s or Bluemercury.
• 
  
• Third Parties: (FUL, ADV, OPS, SEC)
• • We may receive your updated shipping information from a third party carrier.
  • We may collect or use information made available to us through third party platforms, online databases and directories, or other means. We specify that data sourced from a third party must be legitimately and legally obtained. Some or all of this information may be governed by the privacy statements of the third party.
  • We may share information with third parties who provide services to us or who work with us to offer products or services online or in our stores.  Macy’s also may share information with third parties so that they may directly offer their products or services to you if we think they may be of interest to you.
  • We participate in consortiums with partners to share information or match (look alike or similar) customer data. When shared, this information is de-identified or anonymized.

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OUR USE OF INFORMATION TECHNOLOGIES

The following section describes various types of technologies we use when you interact with us online, through our mobile applications, shop in our stores, or use our wireless services, and your choices regarding those technologies:

Cookies, Pixel Tags, and Flash Cookies (FUL, ADV, OPS, SEC)
On our websites and other digital platforms, we use Cookies, Pixel Tags, and more limitedly, Flash Cookies. This section briefly describes each:

A Cookie is a small piece of computer code sent by a website and stored on the hard disk of your computer. A pixel tag (also known as a tracking pixel, web beacon, or clear GIF) is an embedded image on a website that may register a user's website activity. A Flash Cookie (also known as a Local Shared Object) is a data file stored on your computer by the websites that you visit (click here for more details). Flash Cookies provide similar functionality as Cookies, but are based on different technology, provide richer data collections, and are persistent; they do not go away when you exit your browser and generally cannot be deleted through your browser option tools.

At Macy’s we use two kinds of Cookies: session cookies and persistent cookies. Session cookies exist only for as long as your browser remains open. We use session cookies, for example, to manage items added to your shopping bag. Persistent cookies last from visit to visit; they do not go away when you exit your browser. We use persistent cookies to enable an easier log-in process, give you a more personalized shopping experience, or help you navigate our website more efficiently. For example, we use persistent cookies to show you items you have previously browsed. From time to time, we may use Flash Cookie(s) on our website(s), for example, to enable or control richer Flash-based content.

For options to manage your Cookie Preferences, click here . If you block cookies from macys.com, you will not be able to make purchases on our websites.

Website Optimization Services (ADV, OPS)
Macy’s shares data with Google Analytics and IBM Digital Analytics to understand and optimize website performance and enhance site usability for our customers. These tools run in the background of our sites analyzing site usage information and then returning reports to us through an encrypted connection. They are required to maintain data securely and confidentially, and are not permitted to share data collected with parties other than Macy's. Credit card or password data is not collected through Google Analytics or IBM Digital Analytics. In addition, Google Analytics may associate and group session visits to our website from various browsers and devices.

To manage your Website Optimization Service Preferences including anonymous browsing and opt-out options, click here.

Interest-Based or Online Behavioral Advertising (OBA) (ADV, OPS)
Macy’s uses third-party advertising companies to serve interest-based advertisements. These companies compile information from various online sources (including mobile-enabled browsers and applications) to match user profiles with ads we believe will be most relevant, interesting and timely based on that user profile.

For additional information on interest-based advertising and options for managing preferences, click here.

Social Network & New Tech Advertising Programs (ADV)
Macy’s has relationships with several social networks and new tech companies. These companies have specific Interest-Based Ads programs that match people that have shown interest in Macy’s through our website or other services with their profiles (such as on Facebook) and platforms (such as Facebook and Google properties).  This matching allows us to deliver relevant, interest-based ads on those companies’ networks.

For information about managing your preferences for these programs, click here.

Do Not Track (DNT) (ADV, OPS)
Macy’s does not currently recognize and process Do Not Track signals from different web browsers. Customers may manage their preferences for tracking across sites in the Interest-Based Advertising section above. For more information on Do Not Track please visit http://www.allaboutdnt.org/.

Macy’s Mobile Applications (FUL, ADV, OPS, SEC)
Macy’s offers mobile applications that you may download from your phone or smart device’s “app store” as well as apps that you can download from your Internet-connected devices (e.g., smart television).  

Macy’s mobile applications, with your permission, may use your device’s camera, microphone, or location information to enable features or services.  For example, geolocation (e.g., GPS) can help you find a nearby store or learn about upcoming nearby store events. Another example is in-store locations using Bluetooth signals to connect to our Beacons or our In-Store Wi-Fi Services, which can help you while inside our store to find nearby products or receive real-time offers.

Macy’s Mobile Application Preferences are managed in the Macy’s application and through your device's settings.

Beacons (FUL, ADV, OPS, SEC)
Beacons are small appliances that we use to enhance and make the Macy’s in-store experience more interactive. Beacons broadcast a Bluetooth signal that can be received by Bluetooth-enabled devices, such as a mobile phone, when those devices are within proximity of a beacon. Beacons do not collect or pull in personal data; they only push out radio signal pulses to map nearby Bluetooth-enabled devices, much in the same way radar works. In-app permissions, such as permission to access location and accept Push Notifications (sometimes shown as ‘PNS’ on your devices), must be enabled for a Beacon to interact with your specific Bluetooth-enabled device. Interactions with and notifications delivered to your device may include customer service information, in-store directions, offers and advertisements from Macy’s as well as other non-Macy’s applications and advertisers.

Beacon Preferences are managed through your device (Bluetooth, Location, and PNS settings).

In-Store Wi-Fi Services (FUL, ADV, OPS, SEC)
Many Macy’s locations offer free Wi-Fi Services to visitors. Wi-Fi routers capture certain data from devices that interact with the router.Some examples of data automatically collected through our Wi-Fi Service include:

• Information about your device, including a MAC Address, and telemetry data (such as signal strength and quality) related to your use of our Wi-Fi service.
• Vendors that analyze Wi-Fi data automatically collected to provide operational insights such as foot traffic volumes, dwell times, and how costumers move through our stores.

Unless we receive consent to use Wi-Fi data in a manner that identifies you or your device(s), Wi-Fi data is anonymously collected or de-identified.  

RFID (FUL, OPS, SEC)
Radio Frequency Identification (RFID) tags consist of a small chip and antenna that provide a unique identifier for objects. RFID serves the same purpose as a bar code and must be scanned by a specific type of reader in close proximity to the tag to retrieve tag data. Macy’s uses RFID for inventory management (such as locating shoes in the stock room) and logistics support. RFID is not used to track or monitor any items once you leave our stores.

Video Cameras (FUL, OPS, SEC)
We use cameras in our stores for security purposes, loss prevention, and asset protection. We also use cameras in our stores for operational purposes, such as such as traffic pattern analysis. Cameras may include technology to capture demographic information, such as age, gender and dwell time.   

We will not use cameras to personally identify you, without your consent, except when the identification is for security or law enforcement purposes.

Voice-Enabled Services (FUL, OPS)
We may use voice-enabled services (VES) to provide you greater functionality and easier shopping experiences with services such as voice search for products (for e.g., “Show me Style & Company Handbags”). VES will only be used to facilitate specific requests. Voice files are not used to personally identify an individual and will not be associated within any individual Macy's account. Voice files will be retained by Macy's and any third party voice-enabled service providers.

Voice-enabled services are opt-in by use. If you do not wish to opt-in to VES, do not use those features. VES do not include phone answering machine messages.

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MANAGING YOUR PREFERENCES

This section details, in one place, how you may express preferences including electing to opt-out of some data collections or uses.

Access to Accounts, Online Profiles, and Orders

• If you are a registered user of macys.com, you can update your information in My Account.
• If you have questions about your order, you may check your order status online in My Order.
• To learn more about your options for managing your preferences with respect to your Macy’s or Bloomingdale’s credit card account, please click here.  
• If you have any additional questions, please call our Customer Service department at 1-877-876-2297.
• If you are an international customer, and want to access your information, please click here to send an email to our international customer services teams who will be happy to assist you.

Data Sharing Preferences
If you prefer that we not share your information with third parties for marketing purposes, you can contact us:

• By mail at:
  Macy's Credit and Customer Services
  ATTN: Privacy Office
  P.O. Box 8215, Mason, OH 45040
• • If you choose to write to us, please include your name, address, phone number, and last 4 digits of your Macy’s or Bloomingdale’s proprietary or American Express co-brand credit card account number (if you have one) and state "NO THIRD PARTY SHARING" in your request.
• By phone at 1-888-529-2254

MyClient (Clienteling/Client Book)

Customers who would like to end their one-to-one relationship with a Macy's sales associate can do so through the following methods:

• Text the associate directly asking to end the client relationship and stop communication with that associate;
• Calling the associate directly and asking to end the one-to-one relationship;
• Visiting the associate in the Macy's  store and asking to end the one-to-one relationship; or
• Calling our Customer Service department at 1-888-529-2254.

Note: Ending the one-to-one relationship with the sales associate will remove your information from that associate's client book. Your information will still be retained by Macy's and may be used by other sales associate's if you begin a new one-to-one relationship.

Email Communications

• Promotional or Marketing Emails: To opt-out of receiving promotional or marketing emails from Macy’s at a specific email address, you may:
• • Use the unsubscribe link in the footer of any email sent by macys.com.
  • Unsubscribe by signing into your account on macys.com, clicking on my profile and indicating your opt-out preference.
  • Or contact us:
    By mail at:
    Macy's Credit and Customer Services
    ATTN: Privacy Office
    P.O. Box 8215, Mason, OH 45040

Note: It may take up to 10 business days to process your request.

• MyCustomer Survey Emails: We may separately send surveys, via email, to our customers in order to collect opinions and feedback about their shopping experiences. To opt-out of receiving survey emails from Macy's, you may use the unsubscribe link at the bottom of any survey emails.

• Specialized Email Programs: You may have signed up for one of our specialized email programs (e.g. Registry Star Rewards). To opt-out of receiving emails from one of those specialized programs, you may use the unsubscribe link at the bottom of any of these emails.

• Note: Operational emails (e.g. shipping confirmation or product recall information) do not provide an opt-out option.

Direct Mail or Telemarketing

• Direct Mail or Telemarketing: To opt-out of receiving direct mail or telemarketing calls, you may contact us:
• • By phone at 1-888-529-2254
  • By mail at:
    Macy's Credit and Customer Services
    ATTN: Privacy Office
    P.O. Box 8215, Mason, OH 45040
  • • If you choose to write to us, please include your name, address, phone number, and last 4 digits of your Macy’s or Bloomingdale’s proprietary or American Express co-brand credit card account number (if you have one) and state one of the following:
    • • "NO MAIL OFFERS" (if you don't want to receive offers by mail)
      • "NO PHONE OFFERS" (if you don't want to receive offers by phone); or
      • "NO PHONE OR MAIL OFFERS" (if you don't want to receive either)

Note on Opting-Out of Direct Mail: Because direct mailings are often prepared well in advance (12-16 weeks, in some cases) you may, for a period of time, continue to receive some physical mail after you send us your request.

Website & Online Services Preferences

• Cookies & Flash Cookies: Managing cookie preferences differs from browser to browser so please refer to your browser for further information. If you would like to disable cookies and web beacons, please use the help function in your web browser to restrict cookies from our website(s). If you block cookies from macys.com, macysbackstage.com or mx.macys.com, you will not be able to make purchases on our website.  To manage the Flash Cookie settings and preferences for your computer, mobile phone or wireless device please click here and you will be directed to the Settings Manager on Adobe's website. You may also be able to manage Flash Cookies from your browser, depending on the version of your browser.
  
• Website Optimization Services:
• • If you would like to opt-out of Google Analytics on a per browser basis, please click here to download the Google Analytics opt-out broswer add-on. For more information on Google analytics, click here.
  • You may choose to opt-out of IBM Digital Analytics' analysis of your browsing and purchasing behavior on our website, or you may choose to allow IBM Digital Analytics to analyze your behavior in a de-identified manner. Click here to learn more about your privacy preference options with respect to IBM Digital Analytics use on our site.
• Interest-Based Adverting: If you would like to opt-out of interest-based advertising, please click here.  Please note that you will be opted out of all interest-based advertising from all business members of the Network Advertising Initiative for that specific browser on that specific device. If you opt-out, you may continue to see or receive online advertising from Macy’s; however, these ads may not be as relevant to you.

Note: To opt-out of interest-based advertising in mobile applications, you can turn off mobile device ad tracking or reset the advertising identifier in your device settings.

• Social Network & New Tech Advertising: You can manage your preferences for many of these advertising programs through the links provided below:
• • Facebook
  • Google
  • Twitter
  • Yahoo!   
  • Pinterest

Technology-Enabled Collection & Use Preferences

• Mobile Marketing:
• • To opt-out of Macy’s Marketing Messages (for example, “Macy’s Promo Alerts”) mobile marketing for a specific mobile number, you may reply "STOP" to 62297 on your mobile phone/wireless device. You will receive a confirmation text that you have been opted out. For customers with a Macy’s online account, you may also opt-out via your profile.
  • To opt-out of Macy’s Backstage Marketing Messages (for example, “Macy’s Backstage Promo Alerts”) for a specific mobile number, you may reply "STOP" to 66789 on your mobile phone/wireless device. You will receive a confirmation text that you have been opted out.

Note on Opting-Out of Mobile Marketing: If you opt-out of mobile marketing using any means other than replying “STOP”, please allow 3-5 business days after contacting us to process your request. We do not share your mobile number with any third parties for marketing purposes.

• MyClient: Customers who have a one-to-one relationship with a Macy’s sales associate and no longer wish to receive SMS messages from that associate may contact the associate directly or text that associate to opt-out of receiving those communications.

•  Macy’s Mobile Applications: You can opt out from allowing Macy’s mobile applications to access your device’s camera, microphone, or location information by adjusting the permissions in your mobile device.

Note: To opt-out of interest-based advertising in mobile applications, you can turn off mobile device ad tracking or reset the advertising identifier in your device settings.

• In-Store Wi-Fi Services: If you do not wish for us to use your Wi-Fi analytic data in a de-identified manner, please turn off your mobile device or refrain from using our Wi-Fi  Services. For more information, visit: https://smart-places.org 

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OWNERSHIP OF CUSTOMER DATA

If Macy’s or any of its subsidiaries is sold to or otherwise acquired by a third party, all Macy’s data assets will become the property of the acquiring party. Such a party will be subject to any consent(s), opt-outs or other customer conditions on data.  A change in data ownership may or may not include a notice on the primary online sites of Macy’s, Inc. or the affected subsidiary sites.

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ADDITIONAL DISCLOSURES

Information About Children Under 13
The Children's Online Privacy Protection Act imposes requirements on Web sites that collect personal information about children under 13 years old (for example - name, address, email address, social security number, etc.). Our current policy is not to collect any personal information on any person under 13 years old online. For this reason, our sweepstakes and other promotions conducted online are restricted to entrants who are at least 13 years old.

If this policy changes, we will revise this portion of our Notice of Privacy Practices and will comply with the requirements of the Children's Online Privacy Protection Act, which includes providing notice and choice to each child's parent or guardian before collecting any personal information.

Your California Privacy Rights
Under California Civil Code sections 1798.83-1798.84, California residents are entitled to ask us for a notice describing what categories of personal information we share with third parties or corporate affiliates for those third parties or corporate affiliates' direct marketing purposes. That notice will identify the categories of personal information shared with third parties and used for direct marketing purposes and the name and address of the third parties that received such personal information. If you are a California resident and want a copy of this notice, please submit a written request to the following address: Macy's Customer Service, P.O. Box 8067, Mason, OH 45040. In your request, please specify that you want a "Your Macy's California Privacy Rights Notice." Please allow 30 days for a response.

If you are a minor under 18 and have a profile on macys.com, you may ask us to remove reviews or other content that you posted on the site by writing to sb568@macys.com.  We will begin to process your request within 30 days.  Please note that processing your request does not ensure complete or comprehensive removal of content that you posted.

International Customer Privacy
To fill international orders, macys.com partners with Borderfree, Inc. (formerly FiftyOne). Borderfree will carefully process your personal information with at least the same level of privacy protection consistent with the former U.S. - EU Safe Harbor Privacy Principles and the U.S. Swiss Safe Harbor Privacy Principles established by the U.S. Department of Commerce. Borderfree also agrees not to sell, transfer, or otherwise use your information other than for processing international shipments.

When you indicate you are shipping internationally, you will be redirected to a checkout page hosted by Borderfree. On the checkout page you will be required to submit personal information to Borderfree to complete your order. Once you place your order, you will be prompted to confirm whether you would like to receive future marketing communication from macys.com.

Borderfree will notify macys.com of the approval of your order, and macys.com will then ship approved orders to Borderfree. Simultaneously, Borderfree will purchase the product from us, which allows them to take title to the product(s), bill your credit card, collect and remit any duties and taxes to the appropriate taxing authority, and arrange for the product to be delivered to you. In this process, Borderfree makes the sale to you as the merchant of record. When ordering a product, you will be presented with Borderfree’s terms and conditions. You must agree to them to receive the product(s) you ordered.

Once you agree that Borderfree may share your personal information with macys.com, that data is protected by this Notice of Privacy Practices, and you consent to the transfer and storage of that information on our servers located in the United States.

Our practices are consistent with both the EU and Swiss Safe Harbor Privacy Principles.

macys.com is committed to resolving any customer concerns regarding their privacy. If a customer feels that their privacy may have been violated, based on the Safe Harbor Principles, macys.com will attempt to directly resolve the complaint. Any complaints that are still unresolved after these direct efforts will be settled by arbitration administered by JAMS in accordance with its applicable commercial rules.    

JAMS
1920 Main Street
Suite 300
Irvine, CA 92614
Phone: 949-224-1810
Email: tlunceford@jamsadr.com

Customers shipping internationally who wish to contact macys.com to:

• Inquire about or update their personal information;
• Make a complaint about the collection or use of their personal information;
• Comment on or ask questions regarding this Notice;

Please email us at internationalprivacy@macys.com

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SAFEGUARDING INFORMATION

macys.com, macysbackstage.com, and mx.macys.com have put in place various procedural, technical, and administrative measures to safeguard the information we collect and use. We designed our technology-enabled services to accept orders only from Web and mobile browsers that permit communication through a Secure Socket Layer (SSL). SSL is an encryption standard that provides a layer of security while information is being transmitted over the Internet.

As a matter of policy, we do not disclose details regarding our security measures as this could be beneficial information to criminals and other bad actors.

Be advised, no security safeguards or standards are guaranteed to provide 100% security. You should always use appropriate self-protection measures and practice safe browsing on all websites. For more information on how you can securely shop with us, please review our Security Tips by clicking here. The National Cybersecurity Alliance also provides comprehensive information to stay safe online.  

Additionally, sometimes bad actors attempt to use our brand to create fake web pages, send fake texts or emails, and conduct other illegal activities to commit fraud or attempt to breach consumers’ security.  We actively monitor for these illegal scams and shams. We provide FAQ’s and Consumer Protection Alerts in our Customer Protection Center  (CPC) as we learn of these activities. If you receive anything with the Macy’s brand that seems suspicious, you can check to see if there is an alert on the CPC or call our customer service department.

"Win a Free Prom Dress + a $100 gift card to complete your outfit!" SWEEPSTAKES
OFFICIAL RULES

NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN THIS SWEEPSTAKES. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED. These Official Rules govern the "Win a Free Prom Dress + a $100 gift card to complete your outfit!" Sweepstakes (the "Sweepstakes") offered by Macys.com, LLC (the "Sponsor").

Sweepstakes Period: Sweepstakes begins on January 16, 2018 at 12:00 AM Eastern Time and ends on February 28, 2018 at 11:59 PM Eastern Time (the "Sweepstakes Period"). Sponsor shall determine timeliness of entries in its sole discretion.

Eligibility: The Sweepstakes is open to legal residents of the fifty (50) United States including the District of Columbia, Puerto Rico, and Guam who are thirteen years of age or older as of the date of entry (each, "Entrant"). In addition, all Entrants who are under eighteen (18) years of age or otherwise under the age of majority in their state or territory of residence, must, before submitting an Entry, have permission from a parent or legal guardian to participate in the Sweepstakes. Void wherever prohibited or restricted by law, and is subject to all federal, state, and local laws and regulations. Employees of the Sponsor any promotional companies or advertising agencies participating in the Sweepstakes and employees of their respective affiliates and subsidiaries; any persons involved in the creation, development, or implementation of this Sweepstakes; and any other persons or entities directly associated with this Sweepstakes (collectively, "Sweepstakes Entities") and any members of their immediate families or households are ineligible to participate. Entries for the Sweepstakes drawing must be received prior to the expiration of the Sweepstakes Period. By submitting an entry form, Entrants agree to abide by these Official Rules and all applicable federal, state, and local laws and regulations that govern sweepstakes.

By participating, the Entrants and the parents/legal guardians of the Entrants who are minors in their state of residence represent and warrant that they have read these Official Rules, that the Entrants satisfy all of the eligibility requirements, and that they each accept and agree, and have the right to agree, to be bound by, and to fully perform under, these Official Rules and all of the decisions of the Sponsor, which are final and binding in all respects. The Entrants who do not follow all of the instructions, do not provide the required information, or fail to abide by these Official Rules or Sponsor's instructions in any other way may be disqualified.

To Enter: From the Prom sitelet on the Macys.com website or on the Macy's app on your mobile phone, complete all required steps and provide all required information to receive an eligible entry and to indicate whether you agree to these Official Rules. Multiple or mechanically reproduced entries will be disqualified. Sponsor is not responsible for entries that are lost, late, garbled, damaged, illegible or otherwise deficient or incompletely received for any reason. Sponsor is not responsible for any typographical or other errors in offer, administration of the award or in the announcement of the prize. Sponsor, in its sole discretion, reserves the right to disqualify any person tampering with the entry process or otherwise in violation of the rules. Sponsor further reserves the right to cancel, terminate or modify any promotion not capable of completion as planned, including by tampering, unauthorized intervention or force majeure.

Administration: By entering, each Entrant confirms (or as to Entrants who are minors in the jurisdiction in which they reside, their parents/legal guardians confirm) that s/he has read these Official Rules and agrees that s/he understands and will comply with them, attests to being over eighteen (18) years of age or the age of majority in their state of residence at time of entry. To the extent permitted by law, winners consent, without further compensation or approval, to use of winners' names, likeness and/or biographical data for advertising and promotional purposes by Sponsor or its designee, whether or not in connection with Sweepstakes.

Limit: One (1) entry per person only. Sponsor is not responsible for late, lost, invalid, unintelligible or misdirected entries.

Drawing: Five (5) winners will be selected in a random drawing during the Sweepstakes Period, from all eligible entries received in accordance with these Official Rules. Odds of winning determined by the number of entries received. Potential Prize winner (or is the parent or guardian of the Sweepstakes winner, who is under 18 years of age) will be required at the announcement of potential Prize winner to sign and return an Affidavit of Eligibility, Liability Release, and where legal, a Publicity Release. Noncompliance will result in disqualification and forfeiture of the Prize, and Sponsor may, in its sole discretion, award the Prize to an alternate winner selected at random from all eligible entries received. If potential winner does not respond to electronic announcement correspondence to claim the prize, does not return an affidavit of eligibility, liability, and/or publicity release, or does not claim the prize as directed by Sponsor, or if a potential winner is found to be ineligible, an alternative potential winner may be selected. The Prize drawing will be conducted by Sponsor or a designated representative. The Prize drawing shall be final and conclusive. Sponsor reserves the right to select an alternate potential winner by random drawing. Prize consists of only those items specifically described as included in the prize. In the event of noncompliance with this or any other requirement, the non-complying potential winner will be disqualified. All fees, federal, state and other taxes, costs and expenses relating to the use, acceptance and possession of the prize are the sole responsibility of the winner.

Prize: Five (5) total winners. Each winner will win a prom dress from a Sponsor-designated selection of dresses (Approximate Retail Value ("ARV") up to $349 each prom dress). Each winner will also receive one (1) $100 Macy's gift card.

PRIZE REDEMPTION INSTRUCTIONS WILL BE PROVIDED UPON AWARDING OF SUCH PRIZE. Aggregate ARV of Prize: Up to $449.00. Gift Card terms and conditions apply. No substitution, exchange or transfer of prize except by Sponsor, in which case a prize of equal or greater value will be substituted. Gift card cannot be redeemed for cash or used to pay account balance. All fees, federal, state and other taxes, costs and expenses relating to the use, acceptance and possession of the prize are the sole responsibility of the winner. Sponsor is not responsible for lost or stolen Prize during shipping or anytime thereafter.

Prize winner is solely responsible for all ground transportation, meals, incidental expenses, tips and gratuities, income and other taxes, and all other costs and expenses not otherwise mentioned herein. No refund or compensation will be made in the event of the cancellation or delay of any Prize. If, for any reason, any prize-related event is delayed, cancelled or postponed, or if any portion of the prize is not available for any reason, the Sponsor may cancel or modify this Sweepstakes. No cash equivalent and prize is non-transferable and no substitution will be made except as provided herein at the Sponsor's sole discretion. Sponsor reserves the right to substitute any listed prize for one of equal or greater value if the designated prize should become unavailable for any reason. Any portion of the prize not accepted or unclaimed and/or unused by the winner will be forfeited and will not be substituted and no additional compensation will be provided.

A Prize won by an eligible Entrant who is a minor in his/her state of residence will be awarded to the winner's parent/legal guardian on behalf of the minor, and both the winner and the parent/legal guardian will be responsible for fulfilling all requirements imposed on the winner under these Official Rules. Unclaimed prizes will not be awarded.

Notification: Five (5) winners will be selected by means of a random drawing to be held on or about March 6, 2018, by a Sponsor representative. Entrants may not be present at drawing. Potential winners will be notified on or about March 7, 2018, by email and phone. Odds of winning determined by the number of entries received. Winner must reply to the winner notification from Sponsor and provide any requested information upon notification within seven (7) calendar days of Sponsor's notification. If any potential winner cannot be contacted, fails to provide any requested information within the required time period, or prize is returned as undeliverable, potential winner forfeits the prize. In the event that a potential winner is disqualified for any reason, Sponsor will select an alternate potential winner for the prize by random drawing from among all remaining eligible entries (time permitting). There will be one (1) alternate drawing after which the prize will remain unawarded. Recipient of such notification may be required to sign an affidavit of eligibility, liability and publicity release. No substitution, exchange or transfer of prize except by Sponsor, in which case a prize of equal or greater value will be substituted. Winner is responsible for all federal, state and local taxes and fees associated with the prize.

Release: By participating in the Sweepstakes, Entrants (or as to Entrants who are minors in the jurisdiction in which they reside, their parents/legal guardians) are solely responsible for their own actions and agree to release, discharge and hold harmless Sponsor and their respective subsidiaries, affiliates, suppliers, distributors, advertising/promotion agencies, and prize suppliers, and each of their respective parent companies and each such company's officers, directors, employees and agents (collectively, the "Released Parties") from and against any and all claims or cause of action including, but not limited to, personal injury, death, or damage to or loss of property, arising out of participation in the Sweepstakes or receipt or use or misuse of any Prize.

Publicity: Acceptance of a Prize constitutes consent to Sponsor the use of winner's name, likeness, photograph, voice, opinions and/or hometown and state for promotional purposes in any media, worldwide, (including, but not limited, to internet and television broadcast) without further consent or compensation except where prohibited. Entering the Sweepstakes constitutes an Entrant's consent to give Sponsor a royalty-free, irrevocable, perpetual, non-exclusive license to use, reproduce, modify, publish, create derivative works from, and display such entries in whole or in part, on a worldwide basis, and to incorporate it into other works, in any form, creative, media or technology now known or later developed, including for promotional or marketing purposes. If requested, Entrant agrees to sign any documentation that may be required for Sponsor or its designees to make use of the non-exclusive rights Entrant is granting to use the entry.

General Conditions: Sponsor and its affiliates, subsidiaries, parent corporations, and its respective officers, directors, shareholders, employees and agents, are not responsible for any incorrect or inaccurate entry information, theft, tampering, destruction, or unauthorized access to, or alteration of entries; any error, omission, interruption, defect or delay in operation or transmission of any Sweepstakes-related website; failure of any entry to be received by Sponsor due to technical problems or human error; printing or other errors. Sponsor reserves the right, in its sole discretion, to modify, suspend or terminate the Sweepstakes if it is not capable of running as planned, or in the event that it becomes necessary due to circumstances beyond Sponsor's control. In the event the Sweepstakes is terminated early, a potential winner will be randomly selected from all eligible entries received at the time of termination.

Disputes: All issues and questions concerning the construction, validity, interpretation and enforceability of these Official rules or the rights and obligation of Entrants, Sponsor, Sweepstakes Entities, or the Released Parties in connection with the Sweepstakes will be governed by and construed in accordance with the internal laws of the state of New York, without giving effect to any choice of law or conflict of law rules or provisions that would cause the application of any other state's laws. The Sweepstakes is governed by the laws of the United States and, by entering, Winner and Entrants hereby submit to the jurisdiction and venue of the federal, state and local courts located in New York, New York.

Privacy: Handling of all participant information, including e-mail addresses, will be consistent with the Macy's, Inc. Notice of Privacy Practices at http://www.macys.com/service/start/safeshopping/privacy.jsp.

Winner: For name of winners (available after March 28, 2018) or these Official Rules, send an email to: JuniorsMarketing@macys.com, with the subject: "Win a Free Prom Dress + a $100 gift card to complete your outfit!" Sweepstakes.

Sponsor: Macys.com, LLC, 680 Folsom Street, Suite 1200, San Francisco, CA 94107.

Macy's Mobile Help and Terms & Conditions

Macy's Promo Alerts:
Recurring autodialed marketing messages
Msg&data rates may apply
For help, send HELP to 62297
To cancel, send STOP to 62297

Macy's Security Alerts:
Msg frequency depends on no. of issues
Msg&Data Rates May Apply
For help, text HELP to 31292
To cancel, text STOP to 31292

Macy's App:
1 msg/transaction
Msg&Data Rates May Apply
For help, send HELP APP to 62297
To cancel, send STOP to 62297

What are Macys.com Security Alerts?
Macys.com Security Alerts are text messages pertaining to issues with your macys.com online account, including password changes and online orders. Macys.com Security Alerts do not include messages regarding credit card issues, which may come directly from your credit card issuer.

I'd like to join Macy's Promo Alerts or Security Alerts. Where can I sign up?
1. Sign in to your Macy's account
2. Click on Profile
3. View Preferences to edit notifications
4. Check the "Yes, text me" box
5. Enter your mobile telephone number
6. Select the texts you want to receive
7. Click the Save button

Don't have a Macy's account?
1. Click Sign In and create account
2. Check the "Yes, text me" box
3. Enter your mobile telephone number
4. Select the texts you want to receive
5. Click the Create Account button

Macy's Promo Alerts or Security Alerts HELP:
Macy's customers may opt-in to receive recurring autodialed marketing and security messages. Macy's customers have several options for opt-in that include online, Point-of-sale or via keyword from their mobile device. Macy's customers may opt-in to receive autodialed security messages through their account preferences. By opting-in via any of these previously stated options, the Macy's customer agrees to receive recurring marketing messages or security messages, frequency depends on number of issues, generated by an automated dialer from Macy's to the provided mobile number. The Macy's customer understands that consent is not required to make a purchase. This page is intended to assist Macy's customers with any mobile questions.

Will the Macy's subscriber be charged?
Your mobile carrier's rates apply. All charges are billed by and payable to your mobile service provider. Macy's does not charge you for sending or receiving messages to or from 62297 or 31292.

How do I opt-out of Macy's Promo Alerts or Security Alerts?
Here are the different ways you can opt-out:

1. You can text any of the following keywords to 62297 to be opted out of all future Promo Alert messages, or 31292 to be opted out of all future Security Alert messages. Standard carrier rates apply.

• STOP
• END
• QUIT
• CANCEL
• UNSUBSCRIBE

Please note: these words are not case sensitive. You will receive a text confirming the opt-out.

2. You can contact macys.com customer service at 877-876-2297 and ask to opt-out of Macy's Promo Alerts or Security Alerts.

3. You can contact macys.com by mail at:

MCCS Customer Service
ATTN: Privacy Master
P.O. Box 8215
Mason, OH 45040

4. If you have a macys.com account, you can sign in and edit your notification preferences.

What happens if the subscriber deactivates his/her mobile number?
Macy's customers who wish to change their mobile number or deactivate their phone must contact Macy's to report their change in status so that Macy's may discontinue sending text messages to the opted-in mobile number.


Do Macy's Promo Alerts and Security Alerts work with most wireless carriers?
Macy's Promo Alerts and Security Alerts are compatible with all major wireless carriers, including:

• AT&T
• Verizon Wireless (not mobile downloads)
• Sprint
• T-Mobile®
• Metro PCS
• Alltel
• U.S. Cellular®
• Many other smaller/regional carriers

If you require clarification of any rules, regulations or procedures relating to your privacy, your rights and the operation of this or any other macys.com campaign, please read our Privacy Policy or contact Customer Service.

Macy's Purchase Alerts
1. You have agreed to receive Macy's Purchase Alerts -- messages to your mobile phone/device regarding the status of an online order you are picking up at a Macy's store. Your mobile number will be used to communicate with you regarding the status of your order. You must provide your mobile number with each new order to receive Macy's Purchase Alerts regarding that specific order.

2. You understand and agree that the messages sent to your mobile phone/device may be generated using automated technology. Your consent to receive messages is not required to make a purchase.

3. Msg&Data Rates May Apply. Your mobile carrier's rates apply. All charges are billed by and payable to your mobile service provider. Macy's does not charge you for sending or receiving messages to or from 62442 (MAGIC).

4. Up to 3 msgs per transaction.

5. For help, text "HELP" to 62442. To cancel, text "STOP" to 62442. You will receive a confirmation text. If you have any questions, contact Customer Service at 1-888-BUY-MACY (1-888-289-6229).

6. Macy's will not be liable for any delays in the receipt of any messages sent to your mobile phone device as delivery is subject to effective transmission from your network operator.

7. Data obtained from you in connection with this service may include your mobile phone number, your carrier's name, the date, time and content of your messages and other information you provide to us in connection with your order. We may use this information to contact you and to provide the services you request from us.

8. The service is available on these US carriers only: AT&T, Verizon Wireless, T Mobile®, Metro PCS, Sprint, Nextel, U.S. Cellular®, Cincinnati Bell, and others.