An immersive floral wonderland
Photo-worthy scenes to share
Inspired by Dutch tulip gardens
Breathtaking Broadway windows
Our limited-edition souvenir collection
Explore the surrealist gardens & dreamy cloudscapes at the 50th Macy’s Flower Show. Plus, enjoy interactive experiences from LEGO® & Holland America Line®, and shop our exclusive Flower Show collection.
Bring home floral-inspired styles from our limited-edition collection.
Shop now
A daring, immersive floral experience where nature becomes art. Only at Macy’s Flower Show. Anchored by the iconic LIBRE fragrance, the installation invites you to discover YSL Beauty’s most powerful icons through an immersive and multi-sensorial journey. A bold celebration of freedom, transformation, and sensory expression, where nature’s raw beauty collides with sculptural metallic florals to deliver a powerful, modern statement.
Learn moreUpcoming events
Apr. 27-May 18
YSL BEAUTY ART OF FLOWERS
Store hours | 35th Street Mezzanine
Join us to experience YSL BEAUTY ART OF FLOWERS. Guests will be gifted an exclusive lily bouquet with a full-sized fragrance purchase while supplies last. Only at Macy’s Flower Show.
Apr. 27-May 18
Try the Honey Flower Strawberro Cup
Store hours | 35th Street Mezzanine
Inspired by Macy’s Flower Show—taste the magic of honey, whipped cream and strawberries, drizzled with luxury feuilletine flakes. Available for a limited time.
Apr. 27
Build-a-Bloom: a LEGO® build event
11am-2pm | 34th Street Mezzanine
Green thumb not required. Visit the LEGO® Botanicals experience to unleash your creativity through a hands-on build event. Event participants will have the opportunity to build & take home their very own LEGO® flower. This unique experience enables flower enthusiasts & LEGO® fans alike to explore floral design through the innovative LEGO® Botanicals Collection. While supplies last. Actual flower build may vary.
RSVP
May 1
YSL BEAUTY ART OF FLOWERS
12pm-6pm | 35th Street Mezzanine
Join us to experience YSL BEAUTY ART OF FLOWERS. Guests will enjoy couture bottle personalization with a full-sized fragrance purchase while supplies last. Only at Macy’s Flower Show.
May 2
YSL BEAUTY ART OF FLOWERS
12pm-6pm | 35th Street Mezzanine
Join us to experience YSL BEAUTY ART OF FLOWERS. Guests will enjoy couture bottle personalization with a full-sized fragrance purchase while supplies last. Only at Macy’s Flower Show.
May 3
The Bouqs Co. bouquet giveaway
Store hours | 34th Street Mezzanine, Macy’s Flower Show Shop
Receive a bouquet from The Bouqs Co.—the official fresh floral provider of the Macy’s Flower Show—with your purchase of $50 or more from our exclusive Flower Show collection. While supplies list.
May 3
Build-a-Bloom: a LEGO® build event
12pm-4pm | 34th Street Mezzanine
Green thumb not required. Visit the LEGO® Botanicals experience to unleash your creativity through a hands-on build event. Event participants will have the opportunity to build & take home their very own LEGO® flower. This unique experience enables flower enthusiasts & LEGO® fans alike to explore floral design through the innovative LEGO® Botanicals Collection. While supplies last. Actual flower build may vary.
RSVP
May 3
KARL LAGERFELD PARIS Flower Bouquet Bar
1pm-5pm | KARL LAGERFELD PARIS Handbag Shop
Celebrate Mother’s Day with KARL LAGERFELD PARIS & build your own flower bouquet with any qualifying purchase. Spend $200 or more on KARL LAGERFELD PARIS styles in store to receive a complimentary floral bouquet. Pick your favorite stems & enjoy fresh flowers to take home. While supplies last.
May 3
YSL BEAUTY: MEET THE ARTIST
11am-6pm | 35th Street Mezzanine
Join national makeup artist J. Brandon Correa to discover YSL Beauty’s most powerful icons & receive a personalized spring makeup look. Guests will enjoy exclusive gifts & couture bottle personalization with a full-sized fragrance purchase while supplies last.
May 4
Build-a-Bloom: a LEGO® build event
12pm-4pm | 34th Street Mezzanine
Green thumb not required. Visit the LEGO® Botanicals experience to unleash your creativity through a hands-on build event. Event participants will have the opportunity to build & take home their very own LEGO® flower. This unique experience enables flower enthusiasts & LEGO® fans alike to explore floral design through the innovative LEGO® Botanicals Collection. While supplies last. Actual flower build may vary.
RSVP
May 4
KARL LAGERFELD PARIS Flower Bouquet Bar
1pm-5pm | KARL LAGERFELD PARIS Handbag Shop
Celebrate Mother’s Day with KARL LAGERFELD PARIS & build your own flower bouquet with any qualifying purchase. Spend $200 or more on KARL LAGERFELD PARIS styles in store to receive a complimentary floral bouquet. Pick your favorite stems & enjoy fresh flowers to take home. While supplies last.
May 4
YSL BEAUTY ART OF FLOWERS
12pm-6pm | 35th Street Mezzanine
Join us to experience YSL BEAUTY ART OF FLOWERS. Guests will enjoy couture bottle personalization with a full-sized fragrance purchase while supplies last. Only at Macy’s Flower Show.
May 8
YSL BEAUTY ART OF FLOWERS
12pm-6pm | 35th Street Mezzanine
Join us to experience YSL BEAUTY ART OF FLOWERS. Guests will enjoy couture bottle personalization with a full-sized fragrance purchase while supplies last. Only at Macy’s Flower Show.
May 9
KARL LAGERFELD PARIS Flower Bouquet Bar
1pm-7pm | KARL LAGERFELD PARIS Handbag Shop
Celebrate Mother’s Day with KARL LAGERFELD PARIS & build your own flower bouquet with any qualifying purchase. Spend $200 or more on KARL LAGERFELD PARIS styles in store to receive a complimentary floral bouquet. Pick your favorite stems & enjoy fresh flowers to take home. While supplies last.
May 9
YSL BEAUTY ART OF FLOWERS
12pm-6pm | 35th Street Mezzanine
Join us to experience YSL BEAUTY ART OF FLOWERS. Guests will enjoy couture bottle personalization with a full-sized fragrance purchase while supplies last. Only at Macy’s Flower Show.
May 10
Build-a-Bloom: a LEGO® build event
12pm-4pm | 34th Street Mezzanine
Green thumb not required. Visit the LEGO® Botanicals experience to unleash your creativity through a hands-on build event. Event participants will have the opportunity to build & take home their very own LEGO® flower. This unique experience enables flower enthusiasts & LEGO® fans alike to explore floral design through the innovative LEGO® Botanicals Collection. While supplies last. Actual flower build may vary.
RSVP
May 10
KARL LAGERFELD PARIS Flower Bouquet Bar
1pm-5pm | KARL LAGERFELD PARIS Handbag Shop
Celebrate Mother’s Day with KARL LAGERFELD PARIS & build your own flower bouquet with any qualifying purchase. Spend $200 or more on KARL LAGERFELD PARIS styles in store to receive a complimentary floral bouquet. Pick your favorite stems & enjoy fresh flowers to take home. While supplies last.
May 10
YSL BEAUTY: MEET THE ARTIST
11am-6pm | 35th Street Mezzanine
Join national makeup artist J. Brandon Correa to discover YSL Beauty’s most powerful icons & receive a personalized spring makeup look. Guests will enjoy exclusive gifts & couture bottle personalization with a full-sized fragrance purchase while supplies last.
May 11
Build-a-Bloom: a LEGO® build event
12pm-4pm | 34th Street Mezzanine
Green thumb not required. Visit the LEGO® Botanicals experience to unleash your creativity through a hands-on build event. Event participants will have the opportunity to build & take home their very own LEGO® flower. This unique experience enables flower enthusiasts & LEGO® fans alike to explore floral design through the innovative LEGO® Botanicals Collection. While supplies last. Actual flower build may vary.
RSVP
May 11
YSL BEAUTY ART OF FLOWERS
12pm-6pm | 35th Street Mezzanine
Join us to experience YSL BEAUTY ART OF FLOWERS. Guests will enjoy couture bottle personalization with a full-sized fragrance purchase while supplies last. Only at Macy’s Flower Show.
May 17
Build-a-Bloom: a LEGO® build event
12pm-4pm | 34th Street Mezzanine
Green thumb not required. Visit the LEGO® Botanicals experience to unleash your creativity through a hands-on build event. Event participants will have the opportunity to build & take home their very own LEGO® flower. This unique experience enables flower enthusiasts & LEGO® fans alike to explore floral design through the innovative LEGO® Botanicals Collection. While supplies last. Actual flower build may vary.
RSVP
Learn more in our FAQs
What is the theme of Macy’s Flower Show?
Macy’s invites you to step into the 2025 Macy’s Flower Show, where flowers and imagination combine to create a breathtaking escape. Journey through one-of-a-kind realms—surrealist gardens, drifting cloudscapes, and vibrant vistas—filled with dazzling installations and thousands of beautiful blooms. Join us to experience YSL BEAUTY ART OF FLOWERS: a bold celebration of freedom, transformation, and sensory expression, where nature’s raw beauty collides with sculptural metallic florals to deliver a powerful modern statement. Get ready to soar through springtime, April 27 through May 18, only at Macy’s Herald Square.
What are the hours of Macy’s Flower Show?
Macy’s Flower Show is open at Herald Square from Sunday, April 27 through Sunday, May 18. For store hours, please visit macys.com.
Is there a cost or are tickets required to see the show?
No tickets are required. Macy’s Flower Show is free & open to the public during store hours.
Where can I park? Is free or validated parking available?
There is no free or validated parking, but there are paid parking options available near the store.
Where do all the flowers come from?
We’ve carefully curated a collection of flowers & plants from all corners of the globe, including Ecuador’s regions of Pichincha, Cotopaxi, and Guayas, as well as Colombia, Mexico, Thailand, and across the United States. These blooms evoke a dreamlike quality with striking shapes, unexpected hues, and imaginative combinations inspired by the otherworldly landscapes of surrealism. Our partners at The Bouqs Co. have helped us secure the thousands of flowers in this year’s show.
Where should we eat?
Book a reservation to join us on the 6th Floor for our Flower Show Menu at Stella Trattoria & Bar, winner of Open Table’s Diners’ Choice 2025 for its scenic views. Additional Dining: Visit Rowland’s Bar & Grill on the Lower Level, Just Salad on the 4th Floor, Zaro’s Bakery on the 6th Floor, and McDonald’s on the 7th Floor.
Where can I shop the exclusive collection?
You can shop our exclusive Macy’s Flower Show collection in person on the Mezzanine (7th Ave side) or at macys.com.
What else is there to explore in Macy’s Herald Square?
Beyond the show itself, uncover exclusive experiences from LEGO® & Holland America Line®, and explore Macy’s exclusive Flower Show collection in a retail realm designed to bring the magic home. Plus, visit Strawberro, Casa Toscana, Bara Boheme, Woops Macaroons, Little Words Project and more located on the Mezzanine.
Don’t miss the highlights! Find out where the show’s must-see installations & key attractions are blooming in Herald Square. Download the brochure
Event inquiries: MEvents@macys.com
Media inquiries: EventMedia@macys.com
Partnership inquiries: MEvents@macys.com